Each professional development workshop features robust, timely and tangible professional development for Oregon School PR professionals, with resources for attendees to take with them into their work. These workshops will also serve as monthly networking opportunities to connect with our peers and support one another through shared learning and growth. Following each workshop, OSPRA will also hold additional opportunities to come together to dig deeper into workshop topics to bring actionable next steps for our work. 

Please save the date for our OSPRA winter professional development series: 

  • Thursday, Nov. 19, 12-1:30 p.m. Winter Workshop: Topic Focus – Diversity, Equity and Inclusion
    Thursday, Dec. 17, 12-1:30 p.m. Deep Dive Session: Topic – Diversity, Equity and Inclusion

  • Thursday, Feb. 18, 12-1:30 p.m. Winter Workshop: Topic Focus – Professional Growth
    Thursday, March. 18, 12-1:30 p.m. Deep Dive Session: Topic Focus – Professional Growth

  • Thursday, April 22, 12-1:30 p.m. Winter Workshop: Topic Focus – Digital Storytelling & Engagement
    Thursday, May 20, 12-1:30 p.m. Deep Dive Session: Topic Focus – Digital Storytelling & Engagement

Series Registration and Event Details:

Event Details: 

The Message Journey: How Relevancy Maximizes Message Impact

Full Event: April 22, 2021 – 12-1:30 p.m. 
Deep Dive: May 20, 2021 – 12-1:30 p.m.

Relevance is the latest way to capture audience's attention, yet our messaging development methods don't allow communicators to consider what our audiences actually want to hear from us.

In this workshop session, content strategist Lauren Teague explains how to take messaging and communications to the next level, through hyper relevancy and delivery that meets your audience's needs and opens them to response.

Using a proprietary messaging map she developed, Lauren shows how to determine what your audiences need at every step of their experience with you to stay interested and engaged. At the end of this session, you’ll be inspired by the transformation and possibilities that occurs when you never have to wonder what content to create. 

You'll be able to: 

  • Develop robust audience profiles for key stakeholders 
  • Create messaging journey maps that identify audience motivations and ideal response
  • Intentionally develop new content in a format that captures attention
  • Share content at the right time and place to guide your audience. 

During this FREE virtual professional development session presented by OSPRA members, explore three key aspects of professional growth and creative ways to elevate your skills in school PR in 2021.

Non-OSPRA members may attend for fee of $50.  

FREE to OSPRA members 


Lauren Teague, Digital Strategist

One of sports' original social media reporters, Lauren Teague spent seven seasons as the voice of @PGATOUR, while transforming how professional golf connects with fans online. Today, she is part of Convince & Convert Consulting, a respected group of advisors led by Jay Baer. When not writing strategy or speaking at conferences, she co-hosts the Mom Buns podcast and co-produces the Sports PR Summit. 

Lauren is the only digital strategist anywhere whose past client roster includes a former #1 ranked golfer, Oregon State University Ecampus, Cambia Health Solutions, Cisco and the Grand Ole Opry. 

Lauren used to be a single-digit handicap golfer but now gets in 9 at a time -- usually on the local par-3 course -- with at least one of her three #TinyTeagues in tow. You can find and follow her on social media as @LaurenTTeague.

Event Sponsored by:





Elevating & Investing in You: The key to unleashing value for your district and communities

Event Details: 

Elevating & Investing in You: The key to unleashing value for your district and communities

February 18, 2021 – 12-1:30 p.m. 
March 18, 2021 – 12-1:30 p.m.

In a year unlike any other in history, the role of school communications professionals has been highlighted as a necessary and integral part of a district's success. So how are you investing in yourself this year?

During this FREE virtual professional development session presented by OSPRA members, explore three key aspects of professional growth and creative ways to elevate your skills in school PR in 2021.

Non-OSPRA members may attend for fee of $50.  

FREE to OSPRA members 

REGISTER TODAY! – Click Here







Natalie Hurd, Communications Lead – Medford School District

Natalie Hurd has been the communications lead for the Medford School District since 2014, currently serving as communications coordinator and liaison with public health/managing all things COVID-19. Prior joining the school PR world, Natalie spent a decade in broadcast journalism where learned her love for storytelling (and chasing tornados). When she’s not filling the public school communicator role, Natalie is “mom-ing” to Aria (5) and Rafael (2), spending time with her husband, Bobby, and enjoying Southern Oregon wine country.


Michael Clark, Director of Communications and Public Engagement – Willamette Education Service District

For nearly a decade, Michael Clark he has been a strong advocate for educators, sharing stories from the classroom and explaining policy from the board room. Michael has contributed to OSPRA, NSPRA, and Toastmasters International through various speaking and leadership roles. Michael has been honored with various awards and recognitions, and constantly attributes them to three things, curiosity, listening and being an OSPRA member! 


Julianne Repman, Director of Safety and Communication – Bend-La Pine Schools  |  Regional Director of Safety – the High Desert Educational Service District

Repman is an award winning content curator, national speaker on strategic communications; is a former past president of the Oregon School Public Relations Association; has led multiple successful bond requests resulting in nearly a half-a-billion-dollars in investments in local schools; served as JIC Manager for the Crook, Deschutes and Jefferson counties COVID-19 response and served as JIC Manager for the 2017 Eclipse; was called upon to set up communications systems after the attack at UCC; served as liaison between the EOC and High Desert Museum following an officer involved shooting that ended a volatile hostage situation; and more.

Repman is an innovative thinker who often finds solutions for issues that increase communications and safety, often before they become issues. These efforts increase productivity, support and empathy for district programs and initiatives while increasing student, family and staff affinity. During this fun session, Repman will share tips and tricks for leveraging and building your marketable skills by utilizing traditional and non-traditional.

Event Sponsored by:




Event Details: 

Cultural Awareness through Communication: Understanding, Embracing and Exhibiting it on your District’s Behalf

Culture is more than race and ethnicity. It may not be visible or identifiable to others; however, it encompasses characteristics essential to one’s identity. School systems are tasked with the awesome responsibility of effectively communicating to various communities. Learn how to create a positive working and learning environment through culturally-responsive communication practices.

FREE to OSPRA members 

Shayla Cannady, Senior Manager – Orange County Public Schools, FL

Shayla Cannady is the Senior Manager of Public Relations for Orange County Public Schools, the fourth-largest school district in Florida and eighth largest in the nation.

Shayla is responsible for maintaining district’s brand identity, and implementing strategic communications plans and events to increase internal and external knowledge, awareness and appreciation of the district and school operations. As part of the Marketing and Events team, she oversees the Public Relations and Graphics unit that produces executive speeches and scripts, district publications, and graphics design and production.

Shayla joined Orange County Public Schools in May 2015 as a Senior Specialist of Public Relations. Prior to that, she worked for four years as an account executive for Massey Communications in Orlando, creating effective and dynamic campaigns through advertising, design, public relations and strategic marketing.She is president of the Sunshine State Public Relations Association, a member of the National School Public Relations Association Equity Taskforce and among the 2018-19 NSPRA 35 Under 35 recipients. 

Shayla earned her BS degree in Broadcast Journalism with a minor in photography/graphic design from Florida Agricultural and Mechanical University. She also has a MA in Mass Communication from the University of Central Florida, and is currently pursuing a doctoral degree in Strategic Communications at UCF.

Event sponsored by:


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