We invite you to join us for our winter professional development series starting this November! As another way to support the needs of our members this year, OSPRA is providing a new series of professional development workshops, completely free to members. 

Each professional development workshop will feature robust, timely and tangible professional development for Oregon School PR professionals, with resources for attendees to take with them into their work. These workshops will also serve as monthly networking opportunities to connect with our peers and support one another through shared learning and growth. Following each workshop, OSPRA will also hold additional opportunities to come together to dig deeper into workshop topics to bring actionable next steps for our work. 

Please save the date for our OSPRA winter professional development series: 

  • Thursday, Nov. 19, 12-1:30 p.m. Winter Workshop: Topic Focus – Diversity, Equity and Inclusion
    Thursday, Dec. 17, 12-1:30 p.m. Deep Dive Session: Topic – Diversity, Equity and Inclusion

  • Thursday, Jan. 21, 12-1:30 p.m. Winter Workshop: Topic Focus – Professional Growth
    Thursday, Feb. 18, 12-1:30 p.m. Deep Dive Session: Topic Focus – Professional Growth

  • Thursday, March 18, 12-1:30 p.m. Winter Workshop: Topic Focus – Digital Storytelling & Engagement
    Thursday, April 15, 12-1:30 p.m. Deep Dive Session: Topic Focus – Digital Storytelling & Engagement

Series Registration and Event Details:


Event Details: 

Cultural Awareness through Communication: Understanding, Embracing and Exhibiting it on your District’s Behalf

Culture is more than race and ethnicity. It may not be visible or identifiable to others; however, it encompasses characteristics essential to one’s identity. School systems are tasked with the awesome responsibility of effectively communicating to various communities. Learn how to create a positive working and learning environment through culturally-responsive communication practices.

FREE to OSPRA members 

Shayla Cannady, Senior Manager – Orange County Public Schools, FL

Shayla Cannady is the Senior Manager of Public Relations for Orange County Public Schools, the fourth-largest school district in Florida and eighth largest in the nation.

Shayla is responsible for maintaining district’s brand identity, and implementing strategic communications plans and events to increase internal and external knowledge, awareness and appreciation of the district and school operations. As part of the Marketing and Events team, she oversees the Public Relations and Graphics unit that produces executive speeches and scripts, district publications, and graphics design and production.

Shayla joined Orange County Public Schools in May 2015 as a Senior Specialist of Public Relations. Prior to that, she worked for four years as an account executive for Massey Communications in Orlando, creating effective and dynamic campaigns through advertising, design, public relations and strategic marketing.She is president of the Sunshine State Public Relations Association, a member of the National School Public Relations Association Equity Taskforce and among the 2018-19 NSPRA 35 Under 35 recipients. 

Shayla earned her BS degree in Broadcast Journalism with a minor in photography/graphic design from Florida Agricultural and Mechanical University. She also has a MA in Mass Communication from the University of Central Florida, and is currently pursuing a doctoral degree in Strategic Communications at UCF.

Event sponsored by:


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