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Registration & Cost

Attendees coming from Oregon should register through OSPRA's website. Attendees coming from Washington and Idaho should register through WSPRA's website. 

To receive the member discount on registration, make sure your OSPRA membership is up-to-date.

Early Bird Registration: Ends Jan. 13, 2020!

$115 for members
$175 for non-members

Late Registration:

$125 for members
$175 for non-members

Banquet Only:




Download the Storytelling Summit FAQs

Download the Schedule-At-A-Glance

Feb. 13, 2020  - Starts at 1:00 p.m.
Feb. 14, 2020 - Ends at 3:30 p.m.

Location: Clark College - Vancouver, WA

Ann Wylie: Master the Art of the Storyteller

As ad giant David Ogilvy famously said, “Nobody ever sold anybody anything by boring them to death.” Most organizations seem to have missed that memo.
At Master the Art of the Storyteller, you’ll learn how to engage readers with a great story, as well as other creative elements like concrete details, description, wordplay and metaphor.

In this session, you will learn how to:

•    Find, develop and write stories that engage readers’ hearts and minds.
•    Elicit juicy stories with the key question to ask during an interview.
•    Organize your material into a powerful story in just three steps with our simple storytelling template.

It’s “the most powerful form of human communication,” according to Peg Neuhauser, author of Corporate Legends and Lore. Indeed, stories can help you grab attention, boost credibility, make your messages more memorable — even communicate better.

Think Outside the Pyramid

You wouldn’t tell the Cinderella story by leading with the bottom line: And they lived happily ever after. It’s a sad fact: Storytelling and the inverted pyramid are mutually exclusive.

In this session you will:

•    Deconstruct case studies to learn a structure that will help you make all of your messages more fascinating and engaging.
•    Organize your story in six easy pieces with our fill-in-the-blanks template.
•    Walk away with award-winning lead examples to model.

Engaging and Empowering our Community through Storytelling
Dr. Calvin J. Watts, Superintendent, Kent School District

Kent School District (KSD) believes communication and leadership must coexist. As the fifth largest and the fourth most diverse school district in Washington state, KSD values two-way communication. Kent School District Superintendent Dr. Calvin J. Watts will share stories that reflect #TeamKSD415's values of equity, excellence and community.

Serialize This
Kathryn McCarthy & Casey Madison, Public Information Office, Tacoma Public Schools

Stuck in a rut? Are you producing the same, one-off content every year? In this session, learn how to create unique serialized content. Build social audiences, leverage partnerships, feed the social media beasts and build positive community sentiment. These strategies will work with any budget or department size.

Empowerment or Exploitation? Getting to the Heart of Student Voice
Pat McCreery, Administrator for Equity and Inclusion, Beaverton School District

Often in our efforts to ensure equity and inclusion, we use student voice to guide and direct our work. How do we ensure that doing so empowers and uplifts students, rather than exploits their experiences? Pat McCreery will share his ongoing work with students to share their personal experiences and discover the power of their own voices. Learn how to seek, find and empower the stories that live in our schools.

Storytelling With Data
Amy Ruiz and Lesley Rogers, APR, Strategies 360

You’ve got a great story to tell about graduation rates, strategic plan success, bond and levy needs. But how do you break down the numbers, data and research into a way that resonates with your community? Amy and Lesley will walk through how to elevate complex numbers and develop messages, design and stories that resonate.

Apply your skills: Census 2020: Stories Behind the Numbers
Judy Dunne, Partnership Specialist, US Census Bureau

The upcoming 2020 Census will ask 10 simple questions that will impact our communities for the next 10 years. First, we’ll learn about the census and what it funds. Then, we’ll break into groups to storyboard and brainstorm how to share the stories behind the numbers.

Hotel Accommodations

Book a room at the Heathman Lodge for Wednesday, February 12 and Thursday, February 13 for a group rate by using the code 2002WSPRA2_002. 


  • Single Occupancy: $148
  • Double Occupancy: $148
  • Additional Person: $10

The guestroom rates as listed above will be honored three (3) days prior and three (3) days post-event, pending hotel availability.

Hotel Reservation Deadline: January 31, 2020. Reservations received after the cut-off date will be subject to space and rate availability.

Winter Storytelling Summit Sponsors

Keynote Sponsor:        

Social Hour & Banquet Sponsor: 

Signature Sponsors: 

Event Sponsors: 

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