OSPRA Communication Awards 2023
Submit your AMAZING work by Monday, February 6!

The OSPRA Communication Awards program recognizes creative and effective work in communications. The awards program also provides valuable feedback from other communications professionals.

Entries are encouraged from all public or private schools or districts, including special schools such as vocational-technical institutes, regional or county education service districts, education agencies and private enterprises serving as partners with those organizations. Submissions will only be accepted from OSPRA professional and superintendent members. 



Communications Awards

Submissions for the 2023 OSPRA Communication Awards program are due by Monday, February 6! This is a great opportunity to highlight your critical role as a communications professional and K-12 leader in Oregon education. And the best part is, you could be an award winner! There will be 7 total categories for project submission. Your District can apply for up to three (3) categories. Category judging will be broken down by the amount of members of your awesome communications team; 1-2 team members, and 3 or more team members. (See the categories below.)

Submit your communication

Award winners will be announced at this year's OSPRA Spring Conference in Portland, on March 9-10, 2023. For questions, contact OSPRA Vice President Steve Padilla at info@oregonschoolpra.org. 


BRANDING/IMAGE PACKAGE
Includes logos, banners, stationery and other graphic treatments for a package of materials. Submissions must include three or more separate pieces within the same entry by attaching to the entry.


CAMPAIGNS 

This includes Comprehensive, Strategic, Year-Round Communication Programs, Public Engagement/Parent and Community Involvement Programs and Initiatives, Bond/Finance Campaigns, Marketing Communications for District or Schools, Special Communication Projects/Campaigns (i.e., education advocacy, school closings/consolidation, boundary changes, health initiatives, marketing/branding, cultural diversity, environmental campaigns, etc.)

The entry should include URLs to key support materials (publications, PDFs, websites, videos, and social media associated with the campaign should be entered here as part of the campaign).

E-NEWSLETTER (INTERNAL OR EXTERNAL)

Internal or external e-newsletter published periodically. Two different issues must be submitted to qualify as one entry. 

EQUITY IN COMMUNICATIONS
Demonstration of the application of equity in communication. This may include evidence of an equity lens, stance and application and efforts to center communications in equity. 
SOCIAL MEDIA
Communication campaign using Facebook, Twitter, Instagram or other social media platforms. Include copies of three social media posts relevant to the campaign.


VIDEO
Includes internal or external short and long format video programs designed for websites, social media, mobile apps, television, etc. Limit each entry to a single program, presentation or episode.
Video cannot exceed eight (8) minutes!


WEBSITE
Internet or intranet website. Special purpose or short-term project websites are also accepted. Sharing information using a blog or other electronic medium that is regularly updated also accepted. Include copies of three separate posts for blog entries. Intranet entries must include password or other log-in information so judges can access the site.

Judging Criteria

Each entry will be judged by a panel of communications professionals. Certain categories may have specific requirements, which are listed with the category descriptions. Overall, judges will consider factors such as:

  • Writing style and clarity
  • How design supports the message
  • Effectiveness of the communications tool for the intended audience

Honors

Each entry will be evaluated and assigned an award category based on points received. 
  • Oregon’s Best
  • Award of Excellence

Selection and Award  

The selection committee will include OSPRA board members and 2-3 current NSPRA affiliated "SPRA" members.



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