Natalie Hurd was awarded the 2024-25 School Communicator of the Year by the Oregon School Public Relations Association (OSPRA) at its conference in Silverton, Oregon.

Hurd currently serves as the Communications and Community Engagement Director for Medford School District. She was selected for her outstanding leadership in school public relations, her dedicated service on the OSPRA Board, and her ongoing work to elevate the profession across Oregon and the nation.

“This award is an incredible honor,” said Natalie. “We are at a critical crossroads in public education, and now more than ever, we must fight for the future of our schools. School communicators help with this work by shaping narratives, building trust, and advocating for truth. I'm endlessly grateful to the OSPRA and NSPRA networks for being my training ground, sounding board, and collaborative community of support.”

With over a decade of experience in school PR, Hurd has consistently demonstrated a deep commitment to public education. Her work has had a significant impact on her district and community, serving with integrity, compassion, and professionalism—always leading with clear, empathetic communication. During her years on the OSPRA Board, Hurd helped build a strong foundation that continues to support and sustain the organization’s growth. She has also presented at multiple conferences—including in Washington, Oregon, and the NSPRA National Seminar—sharing her team’s award-winning communications practices to help others across the country learn and grow.

“No matter what Natalie faces, she still shows up to do the hard work,” said Megan Mahoney, OSPRA Board President, while presenting the award to Hurd. “And somehow, she finds time to support and elevate our profession. She has been a mentor to several of us on the Board. She helped me transition into my presidency and continues to serve as a sounding board. We know she will continue to do outstanding and trailblazing work. This award is to remind her of that.”

The School Communicator of the Year award recognizes the outstanding leadership and contributions of active, front-line school communicators who work full-time in school districts or education service agencies. Nominees were submitted by OSPRA members and Board members, and a vote of the OSPRA Board made the final selection.